Japan for the under 30s

03 Jan 2020 in Discover Japan

Discover special deals and hotels designed for travellers in their 20s and early 30s.


If you’re in your 20s or early 30s, Japan is calling you now. Thanks to the “Travel in Your 20’s” program and a new hotel concept designed especially for millennials, the country has never been so accessible.

Like to test authentic Japanese hospitality at a traditional ryokan with hot spring baths? Or maybe you’d prefer a casual hotel where rules are relaxed, parties are allowed, and you can come and go as you please?

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Both types of experience are available at very attractive rates thanks to Hoshino Resorts!

Kick back in Karuizawa

In February 2019, Hoshino Resorts opened the first of its new BEB hotels in Karuizawa, the celebrated Alpine resort just an hour from Tokyo by shinkansen. BEB offers a new casual concept of accommodation aimed firmly at the younger generation. It strips back on rules and regulations and opens up to spontaneity and celebrations.



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At Hoshino Resorts BEB5 Karuizawa, you can decide your own timeline and schedule. Not an early riser? No problem: you can have breakfast whenever and wherever you want. The café is open 24/7 and you can choose to eat in the café, in the outdoor chillout space, or even in your bed!


As a guest, you’ll have around-the clock access to the hot springs at Hoshino Resorts Tombo-no-yu, just a short walk away and at a special rate of ¥600. The hotel also offers a number of activities with no need to reserve in advance. And while checkout time is formally 11am, there’s more than a modicum of flexibility – which means you don’t need to feel rushed.

As a bonus, the hotel offers a special flat rate for under-35s. At Karuizawa, 3 people sharing a room will pay only ¥5000 each.

A wealth of party places

The café at Hoshino Resorts BEB5 Karuizawa opens up onto the TAMARIBA lounge, a vast public space with chairs, cushions and rugs. Music flows from the DJ booth and you’re welcome to eat and drink here day or night.

Order a craft beer, original blend coffee or sweet treat from the café – or simply bring your own drinks and snacks. There’s even a range of card and board games you can play.

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At the end of the lounge, glass doors lead into a large wood deck courtyard. Long, cushion-covered benches are positioned around a fire pit – the perfect place to chill or party with friends under the stars.


Alternatively, you can take your after-hours celebrations to your room. Beds are raised above a large low sofa, ideal for mini-parties with friends.

More BEB to come

Hoshino Resorts BEB5 Karuizawa is the blueprint for the BEB brand – and plenty more hotels are planned. On March 19, 2020, Hoshino Resorts BEB5 Tsuchiura will open on the shores of Lake Kasumigaura, an hour north-east of Tokyo. In an area known for its spectacular cycling, the hotel will be bike-friendly and bike-themed!



Guests will be able to cycle in, check in and check out on their bikes. The reception area has been designed to have plenty of space to bike around freely. You can even take your bike to your room and hang it up on the wall rack provided.

Hoshino Resorts BEB5 Tsuchiura guest room

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The new hotel will be located right by the JR railway station for easy access to Tokyo. And the cycling around Lake Kasumigaura is stunning, offering prime views of the verdant Tsukuba mountain range.



Like Karuizawa, the hotel will offer a 24/7 concept of total freedom.

Ryokan experience for under 30s

If you’re under 30 and would like to sample an authentic Japanese ryokan, the “Travel in Your 20’s” program at KAI hotels is designed for you. Unlike BEB hotels, Hoshino Resorts’ KAI accommodation offers a Zen experience with classic Japanese architecture, local kaiseki cuisine and onsite hot spring baths.

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As well as benefiting from a reduction of up to 46% off the standard rate, you’ll have access to a 30% discount on car rentals – and each ryokan also offers a specially-priced 30-minute massage at its onsite spa.

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KAI has properties all over Honshu and Kyushu. To benefit from the program, you simply need to be aged 20 to 29 and book no more than 44 days in advance. Take your pick from the mountain air of Hoshino Resorts KAI Alps, the lakeside panorama of Hoshino Resorts KAI Nikko or the volcanic views of Hoshino Resorts KAI Aso.

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A total of 15 different ryokans offer you the experience of a lifetime while you’re still in your 20s!


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