OMO: discover Japan with expert insiders

11 Apr 2018 in Discover Japan

Get a local’s perspective on Japan with OMO, the new hotel brand with a unique new concept.


The Imperial Palace, Meiji Shrine and Ginza are on most people’s to-do list when they visit Tokyo.


But how about discovering another, lesser-known aspect of Japanese life through the eyes of a local?

With Hoshino Resort’s new hotel brand, OMO, you can sign up for unique urban experiences – the type you won’t find in most guidebooks.

Each OMO hotel has its “OMO Rangers”, local specialists who take you off the beaten track and introduce you to their favourite hangouts and must-see places.


Whichever OMO hotel you’re staying in, you can choose from 5 different tours – each exploring a different aspect of local culture with a different Ranger.


Like to explore the hidden alleys (komichi) of a Japanese city? Eat authentic local dishes in a small restaurant? Or test a backstreet sake bar?


The Ranger takes care of all the details. All you need is an open mind and an adventurous spirit!

Intrigued by the concept?

OMO is opening its first hotel on April 28, 2018.



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Set in central Hokkaido, OMO7 Asahikawa makes a great base for exploring the famed flower road between Biei and Furano.



And the city of Asahikawa holds plenty of surprises thanks to OMO Rangers. The hotel’s five tours cover everything from local gastronomy to a women’s walking tour.

And coming soon, on May 9, 2018, is a new OMO location in Tokyo!


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OMO5 Tokyo Otsuka will offer up sake bar-hopping, a Showa period gourmet tour and a chance to discover the retro charm of Otsuka’s streets, all led by an expert OMO Ranger.

With OMO, you get to experience Japan in a new way – the locals’ way.

OMO7 Asahikawa gallery :






OMO5 Tokyo Otsuka gallery :







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