Have Fun 
So Design 
With Kids 
On The Move 
Just Relax 
04 Jul 2019 in In immersion
Leave behind everyday stress with a stay focused 100% on Japanese-style rejuvenation. Read more
In immersion
A drive through Hokkaido’s heartland
25 Jun 2019 in In immersion
Discover the many memorable sights on the road between Asahikawa and Tomamu. Read more
14 May 2019 in Food Culture
Head to Japan’s tea-growing capital to become a green tea connoisseur – and sample the seasonal pleasure of shincha. Read more
08 May 2019 in In immersion
After a harsh winter, spring is celebrated in style in Aomori Prefecture – with the melting snow unveiling a whole world to discover. Read more
A new-look ryokan on the north tip of Honshu
24 Apr 2019 in In immersion
Discover Tsugaru’s national parks, ancient settlements and moving castle while relaxing in a revamped ryokan. Read more
23 Apr 2019 in In immersion
So many ways to enjoy your stay. Nearly all with views of Mt. Fuji! Read more
The sakura experience at HOSHINOYA hotels
17 Apr 2019 in In immersion
Mesmerizing sakura sightseeing combines with high-class Japanese hospitality at HOSHINOYA. Read more
The ultimate sakura experience in Kyoto
22 Mar 2019 in Discover Japan
Our tips to make the most of Kyoto’s cherry blossom, spring cuisine and geisha dances! Read more
24 hours at HOSHINOYA Karuizawa
13 Mar 2019 in In immersion
The best way to spend a day at the famed mountain retreat. Read more
24 hours at HOSHINOYA Taketomi Island
13 Feb 2019 in In immersion
Experience traditional island life at a remote Okinawan retreat. Read more